Austin, I am in you.

Texas, you say? World's largest combined Film, Music and Interactive festival you say? Uh-huh, sounds workable, sign me up. Signing up is the easy part, my friends. Collecting one's badge at registration is a test of resolve not for the faint hearted. I could hazard a guess at the number of attendees here but I don't want to bring on a nosebleed unnecessarily. Suffice to say there are a hella-LOT. Badge collection took two hours, required toilet breaks and at least one 'get me a sandwich before I pass out' moment. But once registered, the array of incredible speakers, presentations, product launches and parties is quite dizzying. And despite thunderstorms, torrential rain and temperatures so low you could limbo under them, Austin's warmth and friendliness shines through. After two days of human ping-pong on the streets of New York, its refreshing to have broad boulevards to walk down and people smiling and saying hi just for the hell of it. Unofficial Paddy base camp is the Fado pub on E Fourth, where we met with Padraig from Studio Rua and Will from EI before heading up to the Twillio / StartUp Weekend party at Kingdom on E 5th, which IMHO, rocked. Today, the madness begins in earnest, with back to back meetings, pitches, more lunches than one Andrew can physically digest and the rather interesting quandary of how I can be at a half dozen places at the same time. But I can, I CAN!!!